Which term describes paid, non-personal communication about a product or service aimed at a broad audience?

Which term describes paid, non-personal communication about a product or service aimed at a broad audience?

• A. Advertising
• B. Promotion
• C. Public relations
• D. Personal selling

Answer: (A)

Advertising is the term for paid, non-personal communication about a product or service aimed at a broad audience. The company pays to place the message in media such as TV, radio, online, or print, so it reaches many potential customers rather than a single person. The message is not tailored to an individual, which is why it’s described as non-personal, and the goal is to inform, persuade, or remind people about the product. This distinguishes it from promotion (a broader set of activities to boost sales, not all of which are paid or mass-based), public relations (which focuses on building a favorable image through earned media rather than paid placements), and personal selling (direct, face-to-face communication with a specific buyer).

Advertising is the term for paid, non-personal communication about a product or service aimed at a broad audience. The company pays to place the message in media such as TV, radio, online, or print, so it reaches many potential customers rather than a single person. The message is not tailored to an individual, which is why it’s described as non-personal, and the goal is to inform, persuade, or remind people about the product. This distinguishes it from promotion (a broader set of activities to boost sales, not all of which are paid or mass-based), public relations (which focuses on building a favorable image through earned media rather than paid placements), and personal selling (direct, face-to-face communication with a specific buyer).