Which term describes marketing techniques used on a temporary basis to make goods more attractive to consumers by providing some extra benefit, e.g. a free gift?

Which term describes marketing techniques used on a temporary basis to make goods more attractive to consumers by providing some extra benefit, e.g. a free gift?

• A. Merchandising
• B. Advertising
• C. Sales promotion
• D. Public relations

Answer: (C)

Temporary marketing techniques that aim to make goods more attractive by giving customers something extra are called sales promotions. They’re designed to provide a quick incentive to buy and to boost short-term sales or trial, often for a limited time. A free gift with purchase is a classic example. This differs from merchandising, which focuses on how products are displayed in-store, and from advertising, which uses paid messages to inform or persuade over a campaign. Public relations centers on building a favorable image and relationships rather than offering immediate buying incentives.

Temporary marketing techniques that aim to make goods more attractive by giving customers something extra are called sales promotions. They’re designed to provide a quick incentive to buy and to boost short-term sales or trial, often for a limited time. A free gift with purchase is a classic example. This differs from merchandising, which focuses on how products are displayed in-store, and from advertising, which uses paid messages to inform or persuade over a campaign. Public relations centers on building a favorable image and relationships rather than offering immediate buying incentives.