Which term describes a company that views the world as its market?

Which term describes a company that views the world as its market?

• A. Domestic trader
• B. Local business
• C. Global business
• D. Global marketing

Answer: (C)

A company that views the world as its market is a global business. This means it operates across borders, selling and delivering products or services in many countries rather than focusing on just one domestic market. It plans on a global scale, coordinates production and distribution internationally, and often aims to leverage economies of scale by serving customers worldwide. This fits better than the other descriptions because a domestic trader or a local business concentrates on a single country or region, not the whole world. Global marketing isn’t about the company’s overall scope; it refers to the approach a company takes to marketing its products across multiple countries. The term that best captures a firm that treats the entire world as its market is global business.

A company that views the world as its market is a global business. This means it operates across borders, selling and delivering products or services in many countries rather than focusing on just one domestic market. It plans on a global scale, coordinates production and distribution internationally, and often aims to leverage economies of scale by serving customers worldwide.

This fits better than the other descriptions because a domestic trader or a local business concentrates on a single country or region, not the whole world. Global marketing isn’t about the company’s overall scope; it refers to the approach a company takes to marketing its products across multiple countries. The term that best captures a firm that treats the entire world as its market is global business.